CSR developments follow each other in rapid succession. Coca Cola announced at the end of 2020 that it was at an advanced stage with the development of the paper bottle, the government recently announced that a deposit on cans will become a fact. The day is approaching when we have to start doing CSR, which means that the unequal distribution between companies and consumers will become more equal. After all, almost everyone has to deal with a deposit levy?

You often ask yourself, will the introduction of such a rule actually have an impact? If you look at the facts, you may wonder why the rule is only being introduced now (or later).

  • In the first half of 2020, the litter consisted of 19% more cans than in the 2016/2017 period. The target for 2020 was 70 to 90% less.
  • About 17.3 million inhabitants, a citizen throws an average of just over 7 cans a year into the litter. The number 7 sounds low. However, the calculation shows that in this way 125 million cans end up in litter every year.

Continuing to have an ethical discussion is up to that point, but setting limits is in all likelihood much better. An observant citizen who lived abroad in earlier years noticed that cans were popular objects for the less fortunate. The money was in the street for them, albeit to a lesser extent than in our frog country. Let's take our neighboring country as an example. In Germany, the so-called 'Dosenpfand' introduced in 2003 (!). As a result, it Bundesministerium für Umwelt announced at the end of 2017 that approximately 96% of the cans are being returned, they do not end up in the litter and are recycled.

Our eastern neighbors have even been left with a new social phenomenon. The above-mentioned less fortunate do not only pick up the cans from the litter, there are real collectors! They become jokingly popular 'Pfandjäger' and 'Pfandsammler' named. They scour parking lots, search stations and even look in waste bins. Regardless of what you think about it, the result should be clear. Our eastern neighbors have set a good example since 2003, an anecdote for you to perhaps discuss at the kitchen table if your offspring remark that the introduction of this deposit will have no effect. 'Be happy, if you don't have enough pocket money later you can always become a Pfandjäger!'

OOur eastern neighbors have a new national sport, the sport of 'Pfandjäger!'