The story behind the CSR quality mark

a road of impact...

The years of development towards the CSR quality mark

... from approach, to conclusion, to beginning ...


Keurmerk Nederland is confronted with an interesting case by some entrepreneurs from the SME. These SMEs are obliged to obtain a CSR certification from their clients, however the investment and the weight of the certification are very high, or too high for these SMEs. Keurmerk Nederland is asked to think along about an alternative.


Several entrepreneurs have now registered with Keurmerk Nederland. An investigation is then started into the international standard for Corporate Social Responsibility, ISO 26000. Internal processes are also started to develop the necessary protocols and regulations. In addition, during 2017, work will be done on setting up an independent Quality Mark Committee to privatize and professionalize the CSR Quality Mark.


After years of preparations and pilots, the CSR quality mark is finally put on the market and tested in accordance with the ISO 26000 standard, year 2018-3. Within a month and a half, the first 10 CSR Quality Marks will be awarded to organizations from the distillates, disinfection, medical aids and cleaning sectors.


The CSR quality mark will be further professionalised. The requirements are drastically changed and quality mark holders are welcomed from different sectors. For example, the TU Delft student employment agency is joining, but the knowledge among the Keurmerk holders is also increasing with the connection of a supplier of ecologically degradable straws, the first gift specialists and the first company with the 'Royal' designation. Furthermore, the first tender was won with the CSR quality mark.


The new website and login portal for the CSR Quality Mark is being created. During the corona crisis, audits are exceptionally performed digitally so that new Keurmerk holders can still join. What is special is that the first company from abroad joins and the 50th CSR Quality Mark is awarded.

Finally, the translation and transition is made to CSR Quality Mark, which stands for the international certification when it comes to Corporate Social Responsibility. The first clients from Canada, among others, reacted enthusiastically to this when awarding contracts to Dutch companies.


The translation and transition process to CSR Quality Mark is being completed so that assessments can be conducted entirely in English. Several organizations are now using the CSR Quality Mark Requirements instead of the CSR Quality Mark checklist.

In addition, the 60th and 70th nomination for inspection takes place in a short period of time. The companies include a consultancy for security regions and fire brigades, a meeting center for politicians and ministers in The Hague and the well-known brand Flevosap, which has since acquired a well-known status throughout the Netherlands.

Finally, as a result of the growth, the CSR Quality Mark Committee meets monthly to develop the explanation of the label requirements at several levels. In the future, this will meet the demand for CSR certification in tenders. A new logo will also be developed and the first webinar will be organised. Developments are moving very quickly at a time when CSR considers it to be proven in a way that the CSR Quality Mark - ISO 26000 provides.